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JDN FASHION0
Rani ruby velvet palazzo set in the atelier
Noor plum velvet palazzo set
Gul lilac velvet palazzo set
Rani ruby velvet palazzo set in the atelier

Est. for everyone

Premium clothes.
Honest prices.

We started JDN Fashion so middle-class families could wear the same embroidered festive pieces that used to hide behind boutique tags.

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Premium qualityOn sale from Rs 1,200Velvet palazzo setsZari, finished by handMade to be wornPay with UPI

Premium qualityOn sale from Rs 1,200Velvet palazzo setsZari, finished by handMade to be wornPay with UPI

This season

On the rail

Rani Ruby Velvet Set
Out of stock

Rani Ruby Velvet Set

Ruby · 3-piece set

4.0

Rs 2,500Rs 4,500Sale

Noor Plum Velvet Set
Out of stock

Noor Plum Velvet Set

Plum · 3-piece set

4.3

Rs 2,500Rs 4,500Sale

Gul Lilac Velvet Set
Out of stock

Gul Lilac Velvet Set

Lilac · 3-piece set

4.4

Rs 2,500Rs 4,500Sale

View all

Est. for everyone

JDN

Fashion

Premium quality · Honest prices

Our story

Premium should not be a privilege.

We started JDN Fashion to sell premium-quality clothes at reasonable prices, so even middle-class people can try premium clothes. The velvet is still rich. The zari is still dense. The tag is finally honest.

Read about JDN

Lookbook

Hover. Zoom. Look closer.

Ruby velvet palazzo setRani RubyPlum velvet palazzo setNoor PlumLilac velvet palazzo setGul LilacRuby zari embroidery close-upRuby zari, closePlum embroidery close-upIvory-gold yokeLilac set, full lengthGul, as photographed

The finish

Dense zari, sequin butis, scalloped hems. The same work you would expect from a boutique rail.

The price

Every set was Rs 4,500. On sale now at Rs 2,500 — same velvet, same zari, a tag a family can actually say yes to.

The promise

Pay with UPI — GPay or PhonePe — WhatsApp confirmation, ships in 1–2 days.